Coffee Down Under

Coffee Down Under" isn’t just another café; it’s a blend of Australia’s rich coffee culture, now thriving in the heart of Qatar. Where other coffee cultures race to the finish, Australians take their time, steeping in the moment and savoring each sip. Here, the coffee isn’t just roasted—it’s lovingly cultivated, brewed to perfection, and served with a shot of Aussie warmth. With "Coffee Down Under," every cup is a journey, inviting Qatari coffee aficionados to stir in a little Australian adventure with every steaming mug.

Client name:

Coffee Down Under

Partners:

Be Creative Studio

overview

Australia’s coffee culture is uniquely crafted—a land where every café has its own flavor, and every cup is an expression of artistry. In Australia, coffee isn’t just a beverage; it’s the foundation of a daily ritual, brewed with passion and poured with precision. Australians don’t just drink coffee—they engage in a carefully crafted experience that highlights the quality of beans, the skill of the barista, and the connection to the community.

“Coffee Down Under” was created to bring this rich, artisanal tradition into Qatar’s vibrant coffee scene. In a country where coffee is deeply intertwined with social life, but often served in a quick fashion, our task was to slow the pace and create something extraordinary. We crafted a brand that not only serves up a cup of Australia but also blends in a taste of Qatari sophistication, creating a brew that’s both bold and balanced. Our goal? To make “Coffee Down Under” the pinnacle of quality, a must-visit destination for coffee lovers across Qatar.

THE CHALLENGE

Brewing Australian Flavor in a Qatari Cup – Translating the rich, slow-roasted culture of Australian coffee into Qatar’s fast-paced, café-driven market was no easy grind. Australians take their coffee seriously, with a focus on quality that’s as robust as a double shot of espresso. The challenge was to infuse this brew-tiful ethos into a Qatari market that’s steeped in a different tradition—one where coffee often serves as a quick pick-me-up rather than a leisurely experience.

We needed to make sure “Coffee Down Under” didn’t just blend into the background but stood out as a bold, full-bodied alternative to the usual offerings. It was essential to capture the essence of Australia’s laid-back, artisanal approach while adapting it to the tastes of a Qatari audience who appreciate both innovation and tradition in their cup. The result? A brand that’s a perfect blend of two worlds, served up with a side of Australian flair.

Logo Rationale

This logo is more than just a symbol; it’s a story told through design. Drawing inspiration from the Australian national emblem, the traditional emu is replaced with a second kangaroo, reflecting the balance and dynamic spirit of Australian life. The crest, typically a mark of heritage, was reimagined with coffee at its heart—featuring a coffee bean, leaf, hamper, and cup. Each element is crafted to represent the brand’s deep connection to both Australian culture and the art of coffee-making. The result is a logo that’s both modern and meaningful, a perfect reflection of the brand’s commitment to quality and its roots down under.

Brand Trademark

Visual Language

The visual language of is as rich and layered as the finest espresso, crafted through watercolor illustrations that capture history and culture. Australian landmarks along with the country’s most beloved animals, the kangaroo and koala are also illustrated as part of the visual language. Each illustration was created in two forms: a simple one that hints at the story, and a full, watercolored version that brings the scene to life with vibrant, hand-crafted detail. This artistic approach adds depth and a nostalgic warmth to the brand, much like the scent of freshly brewed coffee wafting through the air. It’s a visual narrative that invites customers to not just taste, but see and feel the world of “Coffee Down Under.”